DTCProduct BrandShopifyProduct ConfiguratorLaunch Event
Raktical
Cybertruck accessories for people who actually use their truck
The situation
Raktical builds modular accessories for Cybertruck owners who actually use their truck. Hardware product, launch event, ecommerce store, and a configurator that lets buyers build their own kit. All had to ship around the Cyber Odyssey launch.
The work
Custom Shopify product builder for tackRAK. Buyers pick a base kit, add MOLLE or PACKOUT components, layer in accessories, and watch the price update live. Built around Shopify’s Custom Product Builder with custom UI on top.
Product photography direction for the launch. Three accessories, one frunk, one consistent visual language. Dark, industrial, built for the truck.
