BrandPositioningWebsiteContentGA4CRMVisitor Intel

Aktify

Sales automation that needed to look as sharp as the product

Aktify hero

The situation

Aktify had a strong AI sales product and was heading into a fundraise. But everything a potential investor or customer would see didn’t match. The website, the content, the sales materials. They needed someone to build all of it.

The work

Google Analytics 4
5funnel events wired up

Full-funnel tracking from first landing to booked demo. Cross-domain sessions, custom events, and server-side validation.

What we track
01Session startSource / medium
02Content engagementScroll + dwell
03CTA clickButton + location
04Demo modal openIntent signal
05Demo request submitConversion
GA4 property 386200978 · GTM + Consent Mode v2

GA4 wired up to track every step of the funnel. First report landed with the full path from session to demo request.

Aktify content engine

A content engine running across blog, email, and vertical-specific campaigns. 110 posts migrated without losing a single URL.

Aktify website — desktop and mobile

Full rebuild on Next.js. Clean design, fast load times, and a conversion story that actually works on every screen.

Zoho CRM Cleanup
827fields analyzed

A Zoho CRM the sales team couldn’t use, made usable.

The cleanup
01Fields audited827
02Dead fields removed24
03Clean views built4
04Training sessions2
05Operating playbook1
Audit · prune · rebuild · train

Zoho CRM cleanup: 827 fields analyzed, 24 dead fields removed, 4 clean views built for the sales team.

Visitor Intelligence Stack

Anonymous to booked demo.

Five tools stitched into one pipeline. Every visit tracked, every identified company enriched, every warm session handed to sales.

GA4Behavior
Anonymous traffic, pages, and conversion events
RB2BIdentity
Resolves US visitors to company and person
Zoho SalesIQSession
Live chat, session replay, and visitor scoring
Zoho CRMEnrichment
Contact record, firmographics, and activity history
Sales handoffDemo booked
Warm lead routed to AE with full context trail

GA4, RB2B, and Zoho SalesIQ wired together. Anonymous visit to identified contact to demo booked. The whole path.

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