Dr. Contact Lens
A niche brand that needed its own voice
The situation
Dr. Contact Lens is a tech platform that helps optometry practices keep their contact lens business instead of losing it to online retailers after the exam. Great product, no content presence. They needed someone to figure out what to say, how to say it, and build a system that runs every week without burning out.
The work
SEO-driven blog content targeting specialty lens topics that optometrists actually search for. Each post sounds like a peer, not a vendor.
New signup to booked demo.
One workflow moves a form fill through welcome, nurture, and sales handoff without touching the inbox.
HubSpot email automation — new subscribers flow into a welcome sequence, then a nurture track, then a demo request prompt.
A monthly newsletter that practice owners actually read. Industry news, product updates, and practice tips in a voice they trust.
A five-touch nurture that earns the next open. Tracked per email so we knew what was landing.
A five-touch email nurture that earns the next open. Tracked open and click rates per email so we knew what was landing.
One voice. Four channels.
A weekly pipeline where the blog anchors every other channel. Same voice profile, four touchpoints, one cadence.
The full pipeline: blog, newsletter, email, social. One voice profile driving all four channels on a weekly cadence.
