Optify
Software company that needed marketing to match the product
The situation
Optify builds marketing software for optical practices. The product was strong but the website was on Wix, the positioning was fuzzy, and the blog hadn’t been touched in months. They needed someone to fix all three and make it stick.
The work
Full rebuild on Next.js. 17 pages, editorial design language, self-hosted video testimonials. Built for real conversions.
Blog migrated to Sanity CMS with custom schemas. Content team now publishes without engineering help.
83 URLs moved. Every redirect mapped and verified. Search traffic didn’t miss a beat.
83 URLs migrated from Wix to Next.js with zero broken links. Every redirect mapped, every slug preserved.
Every slug preserved. Zero broken links. Cleaner, faster, cheaper to run.
Wix to Next.js in one go. 47 blog posts, 63 inline images, zero broken links. Images got 80% smaller, video got 77% smaller, build stayed clean.
Every form fill. Cleanly tracked.
GTM, GA4, and Consent Mode v2 wired together so every demo request and form submit lands in the right place, consent-compliant, no gaps.
Conversion tracking wired through GTM, GA4, and Consent Mode v2. Every demo request and form submit tracked cleanly.
