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ElizaChat

AI mental health startup that needed three brands built from scratch

ElizaChat hero

The situation

ElizaChat is building an AI-powered mental health platform. They needed three distinct brands for investors, consumers, and education. Each with its own voice, visual identity, and content strategy. All built at startup speed.

The work

Webflow CMS System

Three sites. One system.

Shared components, CMS collections, and design tokens power three distinct brands from a single Webflow foundation.

ElizaChatInvestor
Company site for the AI mental fitness platform
NUEConsumer
Consumer landing page for the NUE app experience
mental.fitnessEducation
Podcast hub and resource library

Three Webflow sites sharing one component system. Custom embeds, CMS collections, and shared design tokens across brands.

ElizaChat investor pitch deck

A 17-slide investor deck for their April roundtable. Warm clinical authority. Not startup-cute, not pharma-cold.

mental.fitness resources hub — desktop and mobile

An educational hub with interactive tools, curated guides, and podcast content. Built as Webflow embeds with custom HTML and CSS components.

Mental Fitness Podcast

From RSS to newsletter automatically.

A four-stage pipeline that turns every new episode into a published article and subscriber send. No manual handoffs, no copy-paste.

RSS ingestBuzzsprout
New episode detected the moment it drops
TranscriptionGemini 2.5
Full audio transcript with speaker attribution
Article draftAI Draft
Long-form post in the Mental Fitness voice
Newsletter sendGoHighLevel
Derivative email queued for the weekly list

The Mental Fitness Podcast. From RSS feed to Gemini transcription to article draft to newsletter, automated end to end.

NUE checkout landing page — desktop and mobile

Conversion-focused landing page for NUE app signups. 10 custom embeds, segmented by user journey stage.

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